Online Reputation Management or ORM has become very important over time in Digital Marketing. What people talk about your business online, matters a lot to your brand as you are continuously investing in it! ORM helps you to get feedback and reviews from people in various ways. Such feedbacks can be from people who have taken and tasted your products or services to those as well who don’t have any clue about it. Therefore, it becomes difficult to manage your brand online.
Also, we should not forget the competitor’s actions.
Your competitors are always behind you to take your brand reputation down whenever possible. It can come out in the way of bad reviews, also in the way of counter-marketing from their end.
Managing ORM is undoubtedly not an easy task. But specific tools can help your business to keep track of your online reputation management.
Top 10 Online Reputation Management Tools
Starting from the most popular tool like Google Analytics, Google has a lot of other various tools for helping the SEO, ORM, and Content professionals. Google Alerts tops the list when it comes to ORM tools.
Google Alerts can be used for monitoring your brand and also for content creation. Here is the interface of the Google Alerts tool.
With the help of Google Alerts, you can type your brand name in the search section, and you can set notifications to receive directly in your email.
You can set for daily notifications, or in any frequency you prefer. Like the alerts on any topic like SEO, SMM, etc. you can enter your company name and receive alerts.
All the feedback that you receive from your customers, or if any discussions are going on your brand name, everything gets crawled by SentiOne.
SentiOne helps you to get access on the –
- Real-time data
- Historical data
It is why evaluating your online reputation becomes very esay with this tool. You can also link your social media profiles or any specific keyword you want to track.
UberVU ORM Tool:
UberVU helps your business to reach a potential audience with the help of advertisements. Monitoring the sentiments and requirements of the customers is also potentially possible with UberVU ORM tool.
It is the best Object-Oriented Mapping tool and among the top ORM tool that is used to manage the online reputation of a company. It provides full analytics and insights like patterns, influencers, stories etc. of your social media platforms.
- Social Listing
- Gauging Customers
- Tracking the social buzz
- Measuring customer sentiments.
- Visible ORM can give you a proper road map for your growth.
Radian6 helps you to reach the young target audience most. It offers you features like discussions on the latest topics or trends as well as making people aware of your brand.
Radian6 is suitable for all SMEs, and many of such companies are counting on this tool to grow their Online Reputation. Companies or any personal brand that is concentrating upon online promotions and advertising, Radian6 is a one-stop solution for them.
As you can see in the picture, starting from monitoring online campaigns, you also get to manage the –
- Engagement console
- Real-time dashboard
- Sales-force Chatter support etc.
This tool is as reliable as its name. Reputation Defender has ranked as one of the best ORM tools for its quality features. This tool can help your company to remove the different downsides so that online reputation can be better.
Brandseye is used by many enterprises to manage their brand reputation. It is the best app for getting accurate insights into your website. It provides a brief discussion about brand, campaigns, organization name and representatives. It also provides important notices directly on emails, sending notices by SMS, Twitter or RSS. This tool refers to themselves as the “Broadest Social Media” tool.
Attentio is also a multitasking ORM. Including all the basic ORM features like managing social media reviews, views and comments, you also have special features like –
- Sentiment analysis
- Living charts
- ORM analytics
- Segmentation etc.
Ever thought of having a tool for all your review management? If so, then Reputology can be a one-stop solution for this thought.
Reputology helps your brand in review management. Any online review that you have got from your customers, that too if it is present on multi-location, Reputology can help you to track each one of that.
There is another feature in this tool called an industry-based review. Here you can expect industry-specific reports like in Healthcare, Real estate, etc.
Review Push is also an online review management software, that helps businesses with multiple locations to monitor social media and popular review sites (e.g., Facebook, Yelp, Google, Yellowpages, Foursquare). The best part isn’t only that you’ll get all the reviews from any site in one place, but that you can set up email alerts, you can respond to any review, directly from your inbox with Review Push.
Created for four major niche industries — restaurants and bars, hotels and travel, automotive sales and services, and plumbers and home contractors — Reputation Ranger monitors Facebook and industry-related sites to create alerts and reports.
If you’ve put your business online, it is inescapable that both customer and compitetors will eventually leave their opinions about your business or your brand.
The internet has helped make the voice of the customer stronger than ever. So managing ORM has become very important. If a brand genuinely adds value to its customers then receiving and responding to comments will as a general rule benefit your business! So try out these tools, and let us know in the comments below which tool do you like best.