AI vs Human Creativity – What the Future Holds for Digital Marketing Careers

The Automation of Repetitive Tasks

Digital Marketers in a traditional setup might need to spend their time on scheduling team meetings, working on client presentations, and other mundane administrative work. With AI, these tasks can be automated, making a Digital Marketer's job easy. This will bring importance to the creative and decisive aspect of the job.

Data Analysis - The cornerstone of Digital Marketing

The digital marketing ad campaigns will work online based on consumer behaviour. So they have to be based on the consumer behaviour datasets obtained from previous transactions. Artificial intelligence helps in analyzing these huge datasets, which is tremendous. A digital marketer can leverage AI in this aspect to bring merit to his/ her campaigns.

AI in the personalization of advertisements

The millennials and Gen Zs are online for most of their work. They might be scrolling social media or visiting websites for work now. If they see an advertisement that suits their taste or needs, they might place a purchase instantly with just one click. You might have seen an Amazon advertisement on your Instagram feed after searching for a requirement online. Such personalized digital advertisements are possible through AI. Digital marketing experts can take advantage of such personalized ad campaigns to convert online users into consumers.

Greater Return on Investment

Artificial intelligence is known to increase the return on investment by increasing speed and efficiency. It also helps in data analysis, which increases the consumer base. According to a HubSpot research report, over 75% of companies reported greater Return on their investment with the help of AI. However, with artificial intelligence, there are some setbacks as well. We will look into them now.

Areas where artificial intelligence lags

Lack of Human Touch

Though we are engaged in using the phone most of our day, nothing can replace the human touch to make it better. Artificial intelligence is great at increasing the efficiency and speed of any given task, but it lacks a human touch. Most of the social media and campaigns are designed in such a way that they make a statement on the viewers' minds. Content generated by AI lacks emotional depth. And digital marketing experts need emotional storytelling for their brand voice to be heard.

The Cultural dilemma

Global companies run digital marketing campaigns that are culture-specific. An advertisement that has garnered millions of views online in America may not be specific to the Indian audience. To create and run a digital marketing campaign, one should understand the culture and ethos of the audience to create an impression. Artificial intelligence is still nascent in understanding these dynamics. Only a human mind can create compelling narratives that are culture-specific.

The lack of Originality and Innovation

Artificial intelligence uses already-generated content online for creating stories, ads, and music. The domain of innovation and originality is still ruled by the human mind. One should not forget that artificial intelligence was also invented by human minds. So, if Digital Marketers need a touch of authenticity and originality to their admission campaigns, then they should rely on their minds rather than AI tools.

The problem-solving

The importance of digital marketing experts lies in their analysis of why an advertising campaign works or does not work. They can revamp their strategies by solving the underlying issues that are beyond the scope of artificial intelligence. So, creative problem-solving is a human’s cup of tea, but not that of AI’s.

The sin of Inaccuracy and Bias

Freshers in digital marketing might sometimes get into trouble by believing AI-generated content. As per a Hubspot article 43% marketers have complained about inaccurate information generated by AI. So a keen eye should recheck the AI content, and only then can it be used for a digital marketing campaign.

There are reports of bias in the content produced by artificial intelligence. So, a digital marketer who wants to run a marketing campaign for a large-scale audience cannot use biased content. So, it is advisable to edit and proofread AI content before publishing on a company's website or social media platforms.

The concern of Privacy

Since the advent of the Internet, the consumer's personal details, behaviour patterns, and buying patterns have been collected in large chunks of data over the years. This data is segregated, analyzed, and used to train machines. This is called machine learning, and that's how artificial intelligence came into existence. But of late, consumers are becoming more and more concerned about their privacy. This can hamper the adoption of AI in digital marketing strategies.

AI training models- Time constraints

AI models need to be trained by the companies with datasets before using them for digital marketing campaigns. This is a tedious and time-consuming process. Also, there are no proper tools that can simplify this task. The technology is still in a nascent phase.

The issue of Copyrights

The AI tools are trained using large datasets collected from various websites of companies. The content generated by AI can be similar to data from any of these websites. This can create a copyright issue for digital marketers. So, while posting AI content as part of a digital marketing campaign, extra care should be taken. Thus, there are both pros and cons of using AI in digital marketing. Now, let's see how this new technology will revolutionize the future of digital marketing.

The Future of Digital Marketing with Artificial Intelligence

The question now is how AI will shape the digital marketing domain. Artificial intelligence is here to stay, and many global giants are using AI to run their digital marketing campaigns. Let's see some examples.

Amazon uses AI for consumer data analysis. This report is later used to forecast sales and outline predictive analytics. The latter are used to offer consumers their purchase preferences to ensure a transaction. Another compelling example is the use of AI by the streaming giant Netflix. After watching a genre, the app suggests a list of recommended movies, thus keeping you engaged. AI tools are at play here.

So, digital marketing will become more and more AI-integrated in the future. Brands will only combine AI and human intellect to make the most of their digital marketing campaigns in the near future. What should you do to adapt to these new trends? A digital marketing course with AI would help you master the required digital marketing skills.

DA360 Digital Marketing courses

DA360 is an elite institution that offers multiple digital marketing courses and a 100% placement opportunity. So, let's have a look at them!

Leadership in Digital Marketing, AI, and Entrepreneurship course

This course is a perfect fit for you if you are looking to adapt to the digital marketing and AI integration trend. It is a 9-month course that has 10 advanced specializations. Along with the theoretical lectures, the course provides practical experience through 15 projects and case studies. This program is offered offline and online for the convenience of the students. It includes 30 courses and 22 certifications. The institute also offers two other courses. These are PGCP in Digital Marketing and E-commerce ( a 6-month course) and Skill Diploma in Digital Marketing and Analytics ( a 3-month course).

DA360’s digital marketing course curriculum is approved by Industry experts. Students will receive feedback on their projects to enhance the learning outcomes. The placement cell offers tie-ups with elite companies, where you will be recruited immediately after the course completion. For case studies, you will work on Zomato, Trivago, MakeMyTrip, and Zepto brands. If you want to pioneer the digital marketing race, enroll in this course now.

Conclusion

The use of AI in digital marketing is evolving, with new tools developing every day. So, use AI as a companion to enhance your digital marketing journey. Get acquainted with the tools and keep upskilling and learning the new trends for a successful career as a Digital Marketer.

Join a digital marketing course to deepen your knowledge and gain practical experience. Reach out to Industry experts to gain knowledge of real-time campaigns. You also have to be an AI tools champion to ensure integration into digital marketing strategies.