Category: Social Media

  • How to Use IGTV To Reach Your Target Audience?

    How to Use IGTV To Reach Your Target Audience?

    Video marketing is a new buzzword in the world of Digital Marketing. Videos are turning out to be one of the most engaging content formats mainly because you can convey any information more fluently to the target audience. With videos gaining massive popularity, social media sites are coming up with a ton of additional features…

  • Why should you be advertising on Facebook?

    Why should you be advertising on Facebook?

    While most of the social media platforms now have their own fully integrated advertising system, Facebook still reigns in terms of features, insights, and audience. As a business, this means Facebook is the ideal place to start. Here are the top 5 benefits of why businesses should use Facebook for advertisements. It is one of…

  • 10 Must Have Facebook Page Optimization Hacks To Increase Organic Reach 2021

    10 Must Have Facebook Page Optimization Hacks To Increase Organic Reach 2021

    All of you must be familiar with Facebook. As a business, you might have realized the potential of Facebook and created a business page as well. But is your Facebook page optimized for SEO? Now, you might point out that SEO is for websites. You are correct, SEO is normally associated by many as a…

  • How Best to Optimize Your Instagram Account and Posts?

    How Best to Optimize Your Instagram Account and Posts?

    Before Instagram, people posted on Facebook about their personal happenings, so that friends and family could engage with them. Instagram is not far behind in being one of the popular social media platforms, especially with the younger demographic. Currently, Instagram has 1 billion active monthly users. It has grown from its humble beginnings as a…

  • Are Facebook Ads Efficient and Cost-Effective?

    Are Facebook Ads Efficient and Cost-Effective?

    Social Media Marketing in 2020 is one of the pillars of Digital Marketing. No business today can ignore the vital role social media plays in its marketing strategy. Among all the social media platforms, Facebook has been one of the preferred platforms for businesses in the past to market their products and services. But time…

  • 10 Ways You Can Use Instagram Stories To Promote Your Business

    10 Ways You Can Use Instagram Stories To Promote Your Business

    Today’s businesses have recognised the importance of having an online presence. Both big and small businesses have embraced digital channels, but the fact still remains that when people think of online presence, they associate it mostly with having a website. Often, other channels like social media are neglected, or even if they have a presence…

  • 10 Influencers to follow on Twitter in 2020

    10 Influencers to follow on Twitter in 2020

    The number of twitter users has been growing each year. Users always get confused about whom to follow on twitter. As per trends in 2020, this is the list of ‘Top 10 Twitter influencer to follow in 2020’ 1) Elon Musk (31.7M followers) As the CEO of Tesla, Elon Musk is very active on twitter.…

  • A Universal Guide  on Instagram Advertising

    A Universal Guide on Instagram Advertising

    Businesses have been using Facebook advertising for quite some time now. And advertising on Instagram is gaining more popularity among many businesses trying to promote their products/services on social media. Are Instagram Ads effective? This is a question that comes to the mind of many businesses as the image of Instagram is that of a…

  • Facebook Ads content Basics

    In this article we will discuss about What are Facebook ads Prerequisites to start advertising and The basics steps involved in creating them, Bonus! Links to additional resources are shared for further research. Let’s get started! What are Facebook Ads? Facebook ads are paid messages that help businesses to reach the people who matter most to them.…