5 Most Impactful Digital Marketing Trends in 2023

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1. Hyper Personalization

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Personalization has been a term in the marketing world for quite some time.

2. Voice Search Optimization

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Experts predict that by 2023 a significant portion of queries will be done through voice

3. Augmented Reality (AR)

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AR experiences are set to become a component of digital marketing campaigns

4. Video Content

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Focus on creating captivating videos on platforms to grab attention

5. Social Commerce

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Shopping features into social media can drive conversions, boost revenue and cultivate