While most of the social media platforms now have their own fully integrated advertising system, Facebook still reigns in terms of features, insights, and audience.
As a business, this means Facebook is the ideal place to start.
Here are the top 5 benefits of why businesses should use Facebook for advertisements.
- It is one of the most targeted forms of advertising.
It’s fast and drives immediate results.
A primary benefit of Facebook advertising is its ability to reach your preferred audience.
Facebook is the most targeted form of advertising. You can advertise on Facebook by age, interests, behaviour, and location. It is one of the best social media platforms to target your potential audience in a limited time. This significantly builds up your brand and is a great way to make people aware of what you are offering.
The more people are familiar with your brand, the more likely they will purchase your products when it is time to decide.
- It will increase your customer attribution, leads, sales & revenue which is measurable.
Facebook advertising will increase your customer attribution.
Attribution helps you better understand your user activity and interaction.
The more times they interact with your brand, the more likely they will convert.
Facebook advertising helps increase your touchpoints with your audience and leads to more conversions in the future.
The results are measurable. And the numbers will speak for itself.
You will see the real-time report of how many impressions, clicks, and conversions you receive.
This is something that Facebook provides for free, all you have to do is to put the tracking code in your website and can track all user actions taken on your website.
- It can also help you break into new markets and work in real-time.
Facebook advertising helps you expand into new markets.
If you are bringing a new product or service to market, you can use Facebook advertising will help you increase its exposure.
Here you can test the market at your own pace.
Facebook advertising is real-time. You can look at your campaign performance in real-time and, if you are unhappy with the results, you can also make adjustments to your campaign immediately.
This is not something you can do on other advertising platforms.
If you invest in radio ads, television ads, or print media, you can’t change your ad immediately if you do not see results.
This will help you cut your losses immediately and make adjustments to gain better conversions.
- It can drive repeat business and build the loyalty of customers.
Facebook advertising can drive repeat business from loyal customers who have purchased from you in the past.
Using their audiences feature, you can create your custom audience and a lookalike audience who is similar to your past purchase behaviour from your past ads and can retarget them. Doing this will build engagement with your target audience.
Engagement on Facebook comprises likes, comments, and interactions on your advertisements.
Engagement is important because this signifies a stronger connection with your target audience.
As more people engage with your brand, an indirect connection is being developed.
The more engaged your audience is, with your ad, the stronger your connection is with them.
The more connected they are to your brand, the more likely they will convert.
Investing in social media management can also dramatically increase your engagement, which will create customer loyalty.
- And what’s more, is that it is the cheapest and budget-friendly form of advertising.
The major advantage for businesses using Facebook as an advertising platform is that it is the cheapest advertising platform compared to all the other social media platforms.
Businesses can even start running the ads with a minimum budget of INR 71.67 which really helps business startups to start their ad campaigns immediately to reach their potential audience. Facebook advertising is budget-friendly. You are in control of your destiny. You can set a daily or lifetime budget.
You can easily change it.
Make sure you have a good ad budget, because, if you underspend, you may not get enough exposure. If you overspend on the wrong ad campaign, you can waste thousands of rupees.
Understanding and mastering the tool is the key to running successful ads on Facebook. At the end of this, you will spread Awareness, Reach your audience and Engage with them, thus building a brand and connecting with the right audience.