Keyword Types a Digital Marketer Should Know

It’s said that “The Life of a Digital Marketer is in the Hands of Google!”

Many digital marketers relate to that, and many still think they can play around the algorithm. Doesn’t matter how much we try to trick Google; after all, it’s all on the algorithms they come up with, and we strive to meet the milestones.

Same way, Search Engine Optimization is an activity where everyone is trying to compete and rank their websites on the top. And the element which plays a significant role here is KEYWORDS.

What are Keywords?

Keywords are everything for online business. If you want your website to rank in the Search Engine Results Page (SERP), then the only game you can play is the Keyword Game.

You can call it the heart and soul of the website, or textual content, or even image and videos. A significant chunk of the Search Engine Optimization is relying on the keywords algorithm.

Understanding Keywords

Now, if you want to know how keywords work, and what the different keywords are, keep reading. Different keywords have different uses. So read more to understand it all.

20 Types of Keywords You Need to Know:

• Short Tail Keywords: One or two-word keywords like "Food", "Shoes", or "Marketing" used to target broad audiences.
• Long Tail Keywords: Specific phrases like "Digital Marketing Courses Bangalore" to target niche audiences.
• Branded Keywords: Keywords containing brand names, e.g., "Apple", "Samsung".
• Non-Branded Keywords: General terms that do not include a brand name to attract a broader audience.
• Inferred Keywords: Geographically influenced keywords like "best bakery in India".
• Seasonal Keywords: Keywords tied to events like "Christmas Gifts" or "Diwali Offers".
• Misspelt Keywords: Targeting alternate spellings, e.g., "favourite" vs. "favorite".
• Target Market Keywords: Phrases your target audience might use while searching for your services.
• Customer Targeted Keywords: Keywords based on how customers define themselves or their needs.
• Product Keywords: Specific to the products you sell, like "organic tea" or "sports shoes".
• Industry-Leading Keywords: Keywords related to thought leaders in your industry.
• Company Name Keywords: Your own or your competitors' company names to track or gain insights.
• Related Vertical Keywords: Keywords from industries that supply or are supplied by your business.
• Geo-Targeted Keywords: Include specific cities or regions, e.g., "best spa in Bangalore".
• Broad Match Keywords: The widest reach, e.g., "ladies handbags", triggering loosely related searches.
• Modified Broad Match: Medium reach but greater relevance, e.g., "+women’s +hats".
• Phrase Match Keywords: Search phrase needs to contain the exact phrase, e.g., "women’s hats".
• Exact Match: Highest relevance, e.g., [women’s hats] only shows results for that exact phrase.
• LSI Keywords: Latent Semantic Indexing keywords are semantically related terms around your main keyword.
• Intent Targeting Keywords: Based on user intent, like "buy shoes online" or "best CRM for startups".

Conclusion

Before using any type of keyword, make sure that it suits your online business. If you are a blogger, then you have to be sure about what kind of audience you are targeting, and then only you can decide on the right type of keyword.